Yahoo has planed to stop letting
consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook or Google details.
According to a spokesman from Yahoo: this change will be rolled out gradually and will require users to register for a Yahoo ID to be able to use any of the
Companies Internet portal’s services.
The move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is striving to spark fresh interest in the company’s Web products and to
revive its stagnant revenue.
“Yahoo is continually working on
improving the user experience,” the company said in a statement, noting that the new process “will allow us to offer the best personalized experience to everyone”.
Yahoo also announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.
In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.
The change to the Tourney Pick’Em sign-in process began on Monday, the Yahoo spokeswoman said, there is no Yahoo services that users can access with Google or Facebook IDs. The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, said the Yahoo spokeswoman, though refused to provide a time-frame when this will be active.